URDEBUT, the world’s first platform exclusively focused on debutant artists, has officially expanded into Canada after a successful debut year in India. Teaming up with Warner Music Canada, URDEBUT aims to spotlight and support emerging musical talent from the growing South Asian diaspora.
Founded by Indian entrepreneurs Nikhil Dwivedi, Mayuri Gupta, and Ankush Dharmani of EYP Creations, URDEBUT has quickly made its mark in the Indian music scene. Now, with operations in Canada, it becomes the country’s first dedicated platform for debut artists, especially those of South Asian heritage.
Nikhil Dwivedi, Founder of URDEBUT and CEO of EYP Creations Canada said, “There’s an undeniable wave of South Asian creativity coming out of Canada, from Toronto to Vancouver and we believe it’s time to build a launchpad for that talent.”
“URDEBUT is not just a platform, it’s a movement – one that gives undiscovered voices the tools, guidance, and stage they deserve.”
To mark its Canadian entry, URDEBUT announced the signing of its first local artist, Gurpreet Marwah. The launch event in Toronto was attended by key figures from the music industry and both Canadian and South Asian music communities.
Kristen Burke, President, Warner Music Canada said, “Canada is home to some of the most passionate and genre-defying new talent. The arrival of URDEBUT brings an important infrastructure that will help bridge the gap between grassroots musicians and global stages.”
In India, URDEBUT has already launched over 40 original tracks across genres like indie-pop, R&B, and soul. Six debut artists — Kushagra, Tanishka, Bhoomi, Hemanshi, Abeer, and Rap ID — have gained national recognition. Tracks like “Finding Her” and “Baawra” by Kushagra, and “Jogan” by Bhoomi have charted on Spotify and earned critical acclaim.
Celebrity endorsements from Alia Bhatt, Varun Dhawan, and Nimrat Kaur, along with features on Spotify Radar, Apple Music’s Up Next, and YouTube’s Megaphone, have further amplified URDEBUT’s impact. Its artists have performed at major events and collaborated with brands like YSL, Meta AI, JBL, and OnePlus.
With an artist-first approach, URDEBUT offers a comprehensive launch plan including mentorship, production, creative direction, and digital strategy.
