This year marks a momentous milestone for Usually Unusual Entertainment as the multi-award-winning agency completes 10 incredible years of redefining backstage and stagecraft excellence across India and beyond. Founded by Amrita Puri & Keyur Shah with a vision to bring precision, creativity, and integrity to live event execution. They have grown into a trusted name in the industry, stage managing some of the largest, most complex, and high-profile events ever witnessed in India.
Over the past decade, Usually Unusual Entertainment has proudly helmed show management for India’s most prestigious events, establishing itself as a powerhouse in show running & stage management. Their extensive portfolio boasts mega productions such as:
- Namaste Trump, an iconic diplomatic spectacle
- Multiple editions of Aero India and DEFEXPO
- The prestigious IIFA Awards, a string of grand automotive launches for leading brands including Mercedes-Benz, Hyundai, Toyota, Skoda, Volkswagen, Maruti Suzuki, MG Motors, and TATA Motors
- Flagship Government ceremonies like the IFFI Opening & Closing Ceremonies, G20 India Summit, WAVES Summit, Make in India, and numerous State Global Investment Summits
In the sporting world, Usually Unusual Entertainment has been behind the scenes at the Nation’s most iconic & mega projects:
- FIFA U-17
- World Padel League
- La Liga El Classico
- Premier League 30 Years Celebrations
- The Asian Football Confederation (AFC) Annual Awards
- Indian Premier League & Women’s Premier League Opening & Closing Ceremonies
- National Games Opening & Closing Ceremonies
- Men’s Hockey World Cup Opening & Closing Ceremonies
- Khelo India University Games Opening & Closing Ceremonies
- NBA India Games
U2 has also mastered the scale and sensitivity of large-format music and cultural concerts, managing fan-favourite shows including:
- Global Citizen Festival Feat. Coldplay, Jay Z, A.R. Rahman et al.
- Multiple YouTube Fan Fest Feat. Badshah, MostlySane, Bhuvan Bam et al.
- Martin Garrix India Tour
- One Plus Music Festival Ft. Katy Perry, Dua Lipa, Amit Trivedi, Ritviz et al.
- Zomato Feeding India Concert Ft. Post Malone
- Backstreet Boys DNA World Tour
- Bryan Adams The Ultimate Tour
- U2 The Joshua Tree Tour
Their finesse in handling complex musical spectacles is reflected in award-winning stage musicals like:
- Mughal-e-Azam
- Disney’s Beauty & The Beast
- Cirque du Soleil’s BAZZAR
From the backstage of India’s most luxurious weddings across the globe to the command centres of high-stakes corporate events like
- Amazon Smbhv
- Salesforce Trailheadx
- SAP TechEd
- Dell Tech Forum
- Google for India
- Microsoft Cyber Security Summit
- YouTube Creator Summit
With the above projects, Usually Unusual Entertainment has consistently set new benchmarks in stage management. The success of Usually Unusual Entertainment stems from a relentless commitment to professionalism, discipline, and a seamless integration of creativity with execution. With a team that thrives on pressure and precision, they have earned the trust of global brands, governments, production houses, and artists alike.
Beyond their core offerings, they are also deeply committed to the industry and its community. During the COVID-19 pandemic, on August 15, 2020 (India’s Independence Day), they proudly initiated the Stage Management Association of India (https://stagemanagersindia.in/). This effort was made in collaboration with global stage management bodies from the United States, the United Kingdom, Germany, Spain, Australia, and Canada.
As a collaboration between EventFAQs and the Stage Managers Association India, the launch of the Super-Crew Awards India (https://supercrew.live/) was initiated, debuting at the shows in India in Delhi. This unique initiative was created to celebrate and honour the unsung heroes who work tirelessly behind the scenes in the live entertainment industry.
Visit Them at https://u2entertainment.com/ or Hola to Amrita at +91-9819872858/amrita@u2entertainment.com & Keyur at +91-9920124321/keyur@u2entertainment.com to Brilliantly Show Manage Your Project.
