Honasa Consumer has announced the elevation of Snigdha Anand to Senior Vice President – Marketing for its flagship personal care brand, Mamaearth.
Snigdha, who has been with Honasa for over three years, previously served as Vice President – Marketing. In that role, she was instrumental in driving the growth of The Derma Co. and BBlunt, two of Honasa’s prominent brands.
In her new position, Anand will spearhead the marketing strategy and brand management for Mamaearth. Sharing her excitement about the new role on LinkedIn, she said, “Super excited and humbled to step into the new role of SVP, Marketing, Mamaearth. Over the past 3 years, it’s been a great journey to work on The Derma Co. and BBlunt, and see them shape up and scale the way they have. Looking forward to an extremely exciting and equally fulfilling journey going forward on Mamaearth as well! Thanks so much for the opportunity, trust and unwavering support Ghazal Alagh and Varun Alagh. To creating and building even more and stronger brands together!”
During her tenure at Honasa, Anand played a key role in scaling The Derma Co. from Rs 100 crore to Rs 500 crore in just two years, while also accelerating BBlunt’s growth by 5X in the same period. Her responsibilities spanned holistic brand, consumer, and category management.
Before joining Honasa in July 2022, Anand spent over eight years at Hindustan Unilever, where she held various leadership positions, including Senior Brand Manager for Surf Excel and Love & Care, Brand Manager for Surf Excel, and National Project Lead for Sales Strategy and Analytics.
