Licious has announced the appointment of Pratik Vaja as its new Head of Marketing. Before joining Licious, Vaja was serving as the Head of Marketing and CRM at More Retail. He brings rich experience from the FMCG and retail sectors to his new role.
Vaja began his career in sales at ITC, working across general trade, modern trade, and e-commerce channels. He later transitioned into brand management at ITC, where he handled several major FMCG brands during his seven-year stint with the company.
With his diverse background in sales, brand management, and customer relationship management, Vaja is expected to play a key role in strengthening Licious’ brand presence and driving its marketing initiatives.
