Acclaimed rapper, singer-songwriter and entrepreneur Badshah is entering India’s booming quick service restaurant (QSR) industry with his new venture, Badboy Pizza, a mass-premium pizza chain.
The brand is launching in partnership with Ghost Kitchens India, led by serial entrepreneur Karan Tanna. Ahead of its debut, a viral marketing stunt featuring Badshah in a heated dispute and getting slapped by a pizza captured over 8 million views online, playing on the brand’s tagline, ‘pizza that slaps’.
Currently, Badboy Pizza is operating from a flagship boutique outlet in Andheri, Mumbai, and plans to expand to 50 outlets across India’s top five metro cities over the next three years, aiming for an annual recurring revenue of ₹150 crores. The brand offers a hybrid model of dine-in and cloud kitchens, with a 50-item cosmopolitan menu and an average per-person cost of ₹400, positioning itself alongside national pizza chains while promising a premium experience.
Badshah shared, “Badboy Pizza is an extension of my personality — rooted, bold and real and this launch is special since I’ve always dreamt of having my own pizza chain! Drawing upon diverse culinary experiences from my travels over the years, my vision was to forge a brand that embodies international quality while resonating deeply with homegrown appeal. Partnering with Karan Tanna and Ghost Kitchens ensures we’re building not just a brand, but a truly world class and accessible culinary experience.”
Ghost Kitchens India operates several delivery-focused brands like Starboy Pizza, New York Waffles, and Speak Burgers by Chef Vicky Ratnani. It processes over 1.2 lakh orders monthly and has seen 60% year-on-year growth. In 2024, it raised $5 million in Series A funding to accelerate growth.
Karan Tanna, CEO of Ghost Kitchens India, said, “Badboy Pizza is poised to be the most exciting QSR launch of the decade. The brand reimagines what scalable QSRs of the future will look like. Badshah’s ability to shape trends and influence youth culture gives this brand an unmatched edge. Together, we’re building the future of QSR experiences in India.”
India’s QSR sector is booming, projected to grow from USD 85.19 billion in 2025 to USD 139.75 billion by 2030. The pizza segment alone is forecasted to nearly double from USD 5.3 billion in 2024 to USD 11.8 billion by 2033.
With a strong cultural connect, innovative menu, and solid operational support, Badboy Pizza aims to carve a significant slice of the premium QSR market in India.
