Bhavan’s MSEED hosted the MSEED Edutainment Conclave at the Sardar Patel Institute of Technology Auditorium, Bhavan’s College on Thursday, July 3, 2025, bringing together voices from across the event and experience industry. Among the key sessions was a panel titled “The Evolution of Event Careers: From Traditional Management to Curated Experiences,” which focused on how roles in the events sector have shifted from purely logistical to more creative, strategic, and experiential formats.
Moderated by Jateen Rajput, Executive Director at Bhavan’s MSEED, the panel featured Niyati Vora, Chief Operating Officer – West, Brand Activation at Wizcraft Entertainment; Alaap Gandhi, Co-Founder and Director; Parthip Thyagarajan, Chief Executive Officer at WeddingSutra.com; and Mareesha Parikh, Founder of Swah Weddings and Experience. Each speaker shared personal experiences and observations on how the industry continues to evolve, the skills that matter today, and the importance of adapting to client expectations and new formats of engagement.
Speaking candidly about his personal pivot, Alaap Gandhi, Co-Founder & Director, TM Ventures highlighted the importance of introspection in career growth:“At some point, you need to ask yourself—are you really the best at what you’re doing, or is there another calling? I realised I was naturally drawn to managing, organising, and putting things together, and that instinct became my new path.”
Mareesha Parikh, Founder of Swah Weddings & Experience, shared her unique trajectory in the wedding and experience space, one that began with curiosity and evolved into enterprise: “We often get labeled—anchor, choreographer, planner—but for me, the pivot came from hunger to do more. From offering unpaid suggestions at weddings to building a brand with my husband, it was always about doing something different.”
Bringing a platform-driven lens to the conversation, Parthip Thyagarajan, CEO of WeddingSutra.com, spoke about intentionality and entrepreneurial resilience:“You don’t need 400 people and a tech platform to succeed—what you need is clarity on your strengths. I built WeddingSutra not for valuation, but from my love for content and the joy of building something meaningful.”
Niyati Vora, COO-West Brand Activation at Wizcraft Entertainment, brought a strategic perspective to the discussion. For her, events sit at the intersection of emotion and impact: “For me, passion came first, then education. Events are not just about planning—they’re about transforming how people feel, behave, and remember. They are a powerful form of communication and storytelling.”
Alaap, drawing from his early experience with now-iconic talent, he added: “Talent management isn’t about you—it’s about believing in someone else’s gift before the world does. When I heard Arijit’s voice, I knew it was different. I had the faith, and I made the call—that’s what started it all.”
Mareesha emphasized the emotional depth required in wedding experiences: “In weddings, creativity is important, but so is service. If you bring ideas and freshness to the table, you’ll attract the right clients. But also be ready to be treated like family—which means, sometimes, doing things way beyond your job.”
Acknowledging the solitude that often accompanies leadership, Parthip added: “The hardest part of being an entrepreneur is loneliness. But the event industry today has endless niches—from bartending to grazing tables. Success isn’t about doing what everyone else does; it’s about finding your joy and your lane.”
Niyati concluded with advice for longevity in this fast-evolving space: “To survive and grow in this industry, you need three things: business intelligence, adaptability, and a self-defined idea of success. Learn the world your client lives in—and use your skills to translate it into unforgettable experiences.”
