Good Game Group has announced the launch of Good Game, the world’s first ‘As-live’ Global Gaming Reality Show, which will make its debut from India. Blending the thrill of reality television with the high-stakes world of competitive gaming, Good Game aims to crown the world’s first Gaming Celebrity Superstar.
To kickstart its global rollout, the company has signed ace Indian cricketer Rishabh Pant as its global brand ambassador. Commenting on his association, Rishabh Pant said, “I am pleased to associate with Good Game, who are known for their exciting and pioneering work. I am looking forward to the show and hope to have fun during this journey. I wish the team all the best for their global rollout starting with India.”
Good Game Group plans to invest up to INR 100 crore per year to build and establish the show and has partnered with Spunnge Media Private Limited for the India rollout. The show will premiere in India through a leading OTT or broadcast partner, as well as on Good Game’s YouTube channel, with Indian and global watch parties across social media platforms.
Rai Cockfield, Founder, Good Game said, “We are honoured and thrilled to have Rishabh on-board as our first global ambassador. Rishabh is an icon in the world of sports and cricket, having proven himself to be a top performer in the world’s biggest and most high-pressure platforms. His distinguished personality, flair for the dramatic, and natural talent resonates with people across India and beyond. We look forward to Rishabh’s help in guiding and determining who is ready to take on the mantle of the next Gaming Superstar in India.”
Good Game will serve as a global talent competition for gamers, social media content creators, and entertainers who will face challenges related to gaming, entertainment, business, and promotional skills. The winner of the India edition will earn $100,000 in cash and prizes and a chance to compete against Asia-Pacific’s best gamers in Good Game APAC.
The ‘as-live’ format means the show is shot, edited, and released in real-time while contestants are still in production, keeping content relevant to current trends while offering the quality of an edited program.
Rai Cockfield further added, “The global gaming industry has surpassed 3.3 billion players, and generates more revenue than movies and TV combined. Good Game looks to tell the stories of the entertainers driving the rise of this phenomenon and bring gaming closer to the masses. With India having the world’s largest young population and over 550 million active gamers, the country was a natural first choice for us to begin the global rollout. Good Game activates brands through a combination of content, community and custom merchandise through their shop and subscription programs. Natural product integration is crucial to telling the brand story alongside the stories of the Gamers. Brands have responded tremendously and are excited to support Gamers through this one-of-a-kind opportunity at the intersection of content, community, and commerce.”
According to industry reports, India is home to over 550 million gamers, making it the largest gaming market by users worldwide, with a market value projected to reach nearly $4 billion by 2025. The country’s young demographic, affordable internet access, and government initiatives to promote gaming as a global hub have contributed to gaming becoming a mainstream form of entertainment and a viable career path.
With its innovative format and focus on discovering new talent, Good Game aims to help gaming creators expand into broader entertainment genres, building international appeal and sustainable personal brands.