The 16th edition of WOW Awards Asia witnessed the grand celebration of the MaxiMICE Awards 2025, honouring the finest minds, companies, and destinations in the MICE (Meetings, Incentives, Conferences, and Events) sector. Held as a special segment within the prestigious WOW Awards Asia on 21 June 2025, the ceremony brought together leading professionals who are shaping the future of business events and travel experiences across the globe.
The afternoon commenced with a warm welcome by Freishia B, followed by the introduction of the host for the segment, Aditya Malik, who, along with Freishia, engaged the audience with a light-hearted skit highlighting how the MICE and wedding industries go hand in hand and the vital role they play in creating impactful experiences.
The MICE community came together to applaud the achievements of individuals and organizations that have demonstrated excellence, innovation, and resilience in their work.
Aarti Manocha, Managing Director of MtoM – Milestones to Memories took the stage with a panel of industry experts to share the vision behind the MaxiMICE Awards and highlighted its role in spotlighting impactful contributions across the MICE landscape.
MaxiMICE Awards 2025 – Individual Winners:
- Rajesh Ambokar – Chief Advisor, MaxiMICE Awards 2025 & Head – Administration Global Travel and MICE
- Aditya Khanolkar – Sr. Manager (Head of Administration), Sony Music Entertainment India
- Anjali Chugh – AVP, Nuvama Wealth Management
- Danzel Walter – Manager India & South Asia, Singapore Tourism Board
- Dominic Lewis – AGM – Administration, Transasia Bio-Medicals
- Harsh Mehta – Head – Corporate Travel & MICE, JB Chemicals & Pharma
- Jatin Pandya – DGM – Administration, Aegis Logistics
- Jennifer Dsouza – Deputy Manager, Administration Travel and MICE, MIRAE ASSET Sharekhan
- Pravin Kharat – Counsellor – Administration, Wockhardt Pharma
- Senthil Arasu – AVP – Procurement, HDFC Life
- Sumeet Lalpuria – AVP – Procurement, Reliance Nippon Life Insurance
Segment Two – Organisational Excellence Awards:
- Most Iconic MICE Venue Collaboration: Rixos Seagate, Sharm El Sheikh (CREDAI Natcon)
- MaxiMICE Disruptor of the Year (Hotel): ITC Mementos, Jaipur
- MaxiMICE Lifetime Legacy Hotel: Taj
- MaxiMICE New Entrant: Minor Anantara
- Conference Innovator: Moving Heads
- Global MICE Specialist: Ebix Cash
- MaxiMICE Emerging MICE Operator: Foxtrot
- Trendsetter MICE Brand: Yatra
- Incentive Program Leader: Axplore
- MaxiMICE Disruptor of the Year (Travel): SOTC
- MICE Powerhouse: Thomas Cook
The segment culminated with a heartfelt vote of thanks and message to the industry: “Keep innovating and making magic happen.”
The MaxiMICE Awards 2025 not only spotlighted individual brilliance but also reinforced the importance of strategic collaboration in creating impactful business experiences. The awards continue to set the benchmark for the MICE industry and inspire excellence across borders.
