The Assam government has partnered with Bigtree Entertainment, the operator of online ticketing platform BookMyShow, to organise national and international musical concerts in the state.
An agreement was signed between BookMyShow and Assam Tourism Development Corporation (ATDC) at an official function held in Guwahati. The event was attended by Chief Minister Himanta Biswa Sarma.
“Assam is set to be the next big concert and events destination and the one-stop destination for all tickets will be @bookmyshow! An MoU was signed between ATDC and Book My Show today in Guwahati. This arrangement will now make ticketing user friendly,” Sarma said in a post on social media.
He added that this collaboration marks a new phase in Assam’s cultural plans.
“This is going to be the ‘new beginning’ in Assam’s cultural journey, reimagining the state as a vibrant hub for global entertainment,” the Chief Minister said.
According to Sarma, this partnership is expected to open up opportunities for young people and support tourism through concerts and related events.
“Beyond natural and heritage tourism, Assam’s music and concert economy will unlock a new avenue for tourism and youth engagement,” he added.
The Chief Minister also said that Assam is now equipped to host international concerts, especially in Guwahati, thanks to the state’s growing hospitality and venue infrastructure.
“Cities like Dibrugarh and several other locations across the state also hold immense potential to take the concert economy beyond the capital,” Sarma stated.
The agreement is part of the state government’s effort to expand tourism and promote cultural activities by improving access and infrastructure for large-scale events.
