Lloyd C Xavier has been promoted to Senior Vice President of Marketing at ZEE5, while also taking on an expanded role as Business Head of Tamil & Malayalam. He shared the news via LinkedIn, calling it a moment that is both “humbling and exciting.”
“I’m humbled and thrilled to share that I’ve been promoted to Senior Vice President – Marketing and also entrusted with the additional responsibility of Business Head – Tamil & Malayalam at ZEE5,” he wrote.
With a career spanning over 14–15 years, Xavier has been at the forefront of South India’s digital entertainment evolution. At ZEE5, he has led the marketing of over 100 titles, combining a creative approach with strong regional insights. His diverse portfolio includes Telugu blockbusters like RRR, HanuMan, and Vikkatakavi; Kannada titles such as Vikrant Rona, Max, and Ayyana Maane; Tamil hits like Ayali, Koose Munisamy Veerappan, Aayindham Vedham, and Vikram; and Malayalam projects including Identity and MTV Nair Sir Manorathangal.
“To everyone who’s been part of this journey, thank you for the trust, banter, challenges, and unwavering support. Let’s continue creating magic on-screen and off,” he added in his post.
Lloyd’s new mandate will see him leading ZEE5’s creative and strategic direction across South Indian markets. Before joining ZEE5, he held leadership roles at ARHA, Network18, YuppTV, and Deloitte. Notably, he played a pioneering role in launching and shaping the vision for aha, a dedicated Telugu OTT platform.
With this elevation, Xavier is set to further drive ZEE5’s growth and innovation across Tamil, Telugu, Kannada, and Malayalam content verticals.
