Amazon Music has announced the appointment of Divya Chadha as its new Head of Marketing. With over a decade of experience in brand and consumer marketing, Chadha’s appointment signals a strategic push by the company to strengthen its presence in India’s competitive music streaming landscape.
Before joining Amazon Music, Chadha was the Head of Brand and Consumer Marketing at Spotify, where she played a key role in building brand resonance among Indian audiences. This move also marks her second stint with the Amazon group—she previously served as Senior Brand Marketing Manager at Amazon in 2015.
Over the years, Chadha has held leadership roles across major organizations such as eBay Inc, Hinduja Interactive, and Beyond Advertising. Her expertise spans brand building, digital marketing, media planning, TV advertising, customer retention, e-commerce, and lifestyle merchandising.
With her vast and diverse background, Chadha is expected to bring a fresh perspective to Amazon Music’s marketing efforts as it continues to innovate and grow its listener base in India.
