WPP, the global marketing and communications leader, has unveiled its new AI-driven media company, WPP Media, replacing GroupM as the name of its worldwide media operations. This strategic rebranding marks a significant step in the company’s evolution toward more integrated, AI-powered solutions.
WPP Media manages over $60 billion in annual media investment and collaborates with more than 75% of the world’s top advertisers across 80+ markets. Existing agency brands Mindshare, Wavemaker, and EssenceMediacom will continue operating under WPP Media, offering clients dedicated teams while sharing unified capabilities, technology, and support systems.
The new entity is tightly integrated with WPP’s broader network through WPP Open, the company’s AI-enabled marketing platform. WPP Open supports creative, production, data, commerce, and personalized media delivery through an annual investment of £300 million and partnerships with leading AI firms.
WPP Media offers a fully integrated solution, allowing brands to unify their media, data, and content production, while managing all aspects of customer interaction—from owned to paid media—at scale.
Brian Lesser, CEO, WPP Media said, “Consumers already expect advertising to be relevant and engaging and buying experiences to be seamless; those expectations are only going to accelerate in the age of AI. WPP Media is built for a world in which media is everywhere and in everything. By investing in our AI-powered product, integrating our offer with data and technology, and equipping our people with future-facing skills, we’re helping our clients to stay ahead of rapidly changing consumer behavior and unlock the limitless opportunities for growth that AI will create.”
Mark Read, CEO, WPP said, “We believe that WPP is the strongest marketing partner for the world’s leading brands in the AI era, where technology and talent converge. The move to WPP Media continues our strategy to simplify and integrate our offer for clients. While GroupM was built for a time when media scale mattered most, WPP Media reflects the power of AI, data and technology and simpler, more integrated solutions. Our vision for the future is clear – marketing that is informed by data, led by seamlessly connected teams of brilliant people, and full of new opportunities for our clients.”
The rebrand is supported by a new cross-channel B2B campaign, aimed at business leaders and senior marketers, highlighting WPP’s AI capabilities, integrated services, and the innovation behind WPP Open.
