In a significant development for grassroots cricket in India, TCM Sports has announced an exclusive advertising partnership with CricHeroes, the world’s leading platform for amateur and community cricket.
This partnership grants TCM Sports the exclusive rights to sell all ad inventory on the CricHeroes app. It opens up new and impactful opportunities for brands to connect with a highly engaged cricket-loving audience through features like live match updates, player statistics, and community-focused content.
CricHeroes, widely used by millions of cricketers and fans across India and abroad, has revolutionized the way amateur cricket is experienced and celebrated. With this collaboration, TCM Sports aims to bring brands closer to this vibrant community through context-driven and targeted campaigns.
Sanjay Kailash, CRO, TCM Sports, said, “Our partnership with CricHeroes is a strategic step towards deepening our engagement with cricket at the grassroots level. With millions of active users, CricHeroes offers unmatched access to a highly passionate community. We’re excited to help brands build long-term affinity and value by becoming part of this thriving ecosystem.”
Parth Jhala, Head of Strategic Initiatives, CricHeroes, added, “We’re excited to join hands with TCM as our ad sales partner. With this partnership, we hope to provide our users with a more engaging experience as we bring innovative and strategic integration opportunities for brands looking to build meaningful relationships with our community.”
This collaboration marks a new chapter in how brands can meaningfully engage with cricket audiences in India, especially at the grassroots level where passion and participation are at their peak.
