The WOW Awards Asia, the largest business and recognition platform in Experiential Marketing, MICE, LIVE Entertainment, and the Wedding industry, is set to return for its 16th edition at the JIO World Convention Centre on June 20-21, 2025.
The awards are now open for entries across 106 categories, distributed among five distinct groups: Experiential Marketing Awards, Experiential Celebrations Awards, Experiential Tech Awards, Hotel & Venue Awards, and Live Quotient Awards.
With a meticulous two-phase judging process conducted by a distinguished panel of jury members and validated by EY, the ceremony promises to be a grand celebration of excellence. Each jury member is carefully chosen from diverse backgrounds with extensive industry experience, ensuring a fair and transparent evaluation to recognize the most deserving winners.
As the industry prepares to showcase its finest work in events and experiential marketing, the Experiential Marketing Awards category, known as Group A, takes center stage. This category honors outstanding campaigns, events, activations, and initiatives led by brands, corporations, associations, and government bodies focused on promotion, communication, and marketing. With 39 categories, every entry will be thoroughly assessed by an esteemed jury panel comprising industry experts.
Register and submit your entries here: WOW Awards Asia Categories
The esteemed Jury of Experiential Marketing Group are:
Aakash Mishra, AVP-Group Brand Marketing, Donear Group
Aakash Mishra is an award-winning marketer and AVP – Group Brand Marketing at Donear Group, leading brand strategy for top fashion labels like NeoStretch, Grado, and Moda Biella Italy. He has been recognized with multiple honors including Emerging CMO at WOW Awards, Brand Builder of the Year, and Marketing Meister Asia. Known for his disruptive strategies, Aakash has played a key role in redefining legacy brands in the global fashion and lifestyle industry.
Aditi Chakravarty, Marketing Manager-Single Malts, Moët Hennessy
Aditi Chakravarty is a culture-first marketing leader with 15 years of experience at global giants like LVMH, PepsiCo, and Unilever. With deep expertise in omnichannel marketing and experiential strategy, she is known for driving brand growth and crafting impactful, authentic communication. Her sharp design sense and energetic leadership make her a standout in brand equity and consumer engagement.
Ashish Jha, Brand Lead, BACARDÍ India
Ashish Jha is the Brand Lead for BACARDÍ in India, known for building lifestyle brands that resonate experientially with consumers. He brings a unique creative flair to every campaign, aiming to create lasting audience connections. His standout achievement includes launching Casa Bacardi, an experiential platform that redefines brand engagement.
Jasmeet Singh, Deputy General Manager-Marketing & Strategy, Lupin
Jasmeet Singh is a visionary leader in pharmaceutical marketing, currently heading strategy and marketing for Lupin’s Cardiovascular therapy portfolio worth ₹1700+ crore. Known for building major brands like Cresar and Biovac A, he introduced India’s first reward-based patient support program, JEET. His innovative omnichannel model for Dr. Reddy’s and public health initiatives with FSSAI have set industry benchmarks.
Kaustubh Pawar, AVP : Brand Marketing & Digital Marketing, DSP Mutual Fund
Kaustubh Pawar is a seasoned digital marketer with over 14 years of experience in the BFSI sector. Having started in sales and ground marketing, he has built a strong foundation in business dynamics. He’s known for driving innovation across performance marketing, UI/UX, AI integration, and gamification. A passionate writer and sports enthusiast, Kaustubh continues to set new benchmarks in digital brand strategy.
Neha Mishra, Head of Event Marketing, Razorpay
Neha Mishra is a powerhouse marketing leader with over 18 years of experience across luxury, lifestyle, entertainment, and sports. She has led award-winning brand campaigns and experiential IPs at top companies like Condé Nast India, BookMyShow, and Seventy EMG. Known for her strategic vision and creative storytelling, she has driven brand growth for Louis Vuitton, Mercedes-Benz, Arsenal FC, and more. Now at Razorpay, she’s set to redefine its brand presence across culture, lifestyle, and innovation.
Parul Tyagi, Head of Developer Marketing for India, SEA, AU/NZ, Google
Parul Tyagi leads Developer Marketing for India, SEA, and AU/NZ at Google’s Platforms and Devices team. With over 19 years of experience across media, publishing, and tech, she has built a reputation for creating user-centric campaigns and impactful brand strategies. Known for her storytelling approach, Parul champions content-driven marketing that delivers measurable results.
Rajesh Kumar, Events Marketing Manager, RedBull India
An accomplished professional with over 13 years of experience in sales, marketing, and growth across FMCG, sports, and media industries. With an entrepreneurial mindset, they’ve led the scaling of a sports marketing firm, securing private equity investment and driving strong financial outcomes. Skilled in managing large-scale sports and gaming events, they bring deep expertise in business expansion and strategic project execution.
Raghuveer Singh, Director Marketing-SVOD, ZEE 5
With over 15 years of diverse marketing experience, this leader currently heads Social Media and Content Marketing at ZEE5 for India and global markets, spearheading strategy for original and acquired films on one of India’s fastest-growing OTT platforms. Known for driving growth, brand visibility, and innovative campaigns across health insurance, retail, and media sectors, they bring deep expertise in start-up marketing, strategic brand management, and digital innovation.
Rashika Saraswat, Senior Brand Manager-Kingfisher, United Breweries
Rashika Saraswat, Senior Brand Manager for Kingfisher at United Breweries Ltd., has over a decade of experience in brand strategy, experiential marketing, and youth-centric campaigns. Known for blending tradition with innovation, she has shaped Kingfisher’s identity through successful activations and digital campaigns that connect with India’s evolving audience. Rashika’s strategic approach and creative vision reinforce Kingfisher’s legacy as the “King of Good Times,” focusing on emotional storytelling and cultural impact.
