AlUla Signs Five New MoUs with Destination Management Companies at ATM 2025

AlUla has announced the signing of five new Memorandums of Understanding (MoUs) with Destination Management Companies (DMCs), aimed at strengthening its travel trade network and supporting the growing demand for organized travel to the region.

The agreements were signed during the Arabian Travel Market (ATM) 2025 in Dubai and include partnerships with CTTC and Talia Tourism, both focused on inbound travel from China; UTA, a regional DMC with operations across Saudi Arabia, the UAE, and Jordan; Athaar Arabia, with over six decades of experience in Saudi Arabia; and AlFares International, which has been serving international markets for 26 years.

These new additions bring the total number of DMCs in AlUla’s network to thirteen, joining existing partners Abercrombie & Kent, AlUla Guide, DMC Arabia, Discover Saudi, EXO Saudi Arabia, Go Zahid, Tetrapylon, and The Traveling Panther.

The expanded network is intended to support tour operators and travel agencies in delivering coordinated travel packages and services for visitors to AlUla. This move is part of AlUla’s broader tourism development strategy and reflects the increase in both domestic and international interest in the destination.

AlUla International Airport currently offers direct flights to and from Riyadh, Jeddah, Dammam, Dubai, and Doha, with seasonal routes from Manama and Amman.