The NBA and Budweiser are teaming up to bring the first-ever BUDX NBA House, set to take place on June 7 and 8 at the DOME, SVP Stadium in Mumbai. This two-day fan celebration promises to blend basketball, music, and culture in an immersive and high-energy experience for Indian fans.
Attendees can look forward to a range of basketball-themed games and activities, live music performances, and special appearances by NBA legends Derek Fisher, a five-time NBA champion, and Hall of Famer Gary Payton. Fans will also have the unique opportunity to take photos with the iconic Larry O’Brien Trophy. Adding to the excitement will be entertainment from the Sacramento Kings mascot Slamson, the Kings Dancers, and the team’s high-flying dunk squad.
Rajah Chaudhry, Asia Head of Strategy and NBA India Country Head, said, “The first BUDX NBA House will be a must-visit destination for the passionate NBA fans in India to come together and celebrate their love of the game amid the excitement of the NBA Finals. We look forward to bringing this signature showcase of the NBA, music and culture to India at a time when there is incredible momentum around basketball in the country.”
Vineet Sharma, Vice President Marketing and Trade Marketing, AB InBev India said, “This collaboration reflects our commitment to creating unforgettable moments for fans that not only celebrate the game of basketball, but also push boundaries in offering immersive experiences in music, sports and culture. We have been pioneers in shaping music culture in India, and this experience will further our mission of bringing alive never-before seen trendsetting experiences for Indian youth.”
The event will be produced and ticketed by District by Zomato, and supported by Budweiser, along with other partners including Brand USA, Emirates, and Visit California.
