The WOW Awards Asia, the largest business and recognition platform in Experiential Marketing, MICE, LIVE Entertainment, and the Wedding industry, is set to return for its 16th edition at the JIO World Convention Centre on June 20-21, 2025.
The awards are now open for entries across 106 categories, distributed among five distinct groups: Experiential Marketing Awards, Experiential Celebrations Awards, Experiential Tech Awards, Hotel & Venue Awards, and Live Quotient Awards.
With a meticulous two-phase judging process conducted by a distinguished panel of jury members and validated by EY, the ceremony promises to be a grand celebration of excellence. Each jury member is carefully chosen from diverse backgrounds with extensive industry experience, ensuring a fair and transparent evaluation to recognize the most deserving winners.
As the industry prepares to showcase its finest work in events and experiential marketing, the Experiential Marketing Awards category, known as Group A, takes center stage. This category honors outstanding campaigns, events, activations, and initiatives led by brands, corporations, associations, and government bodies focused on promotion, communication, and marketing. With 39 categories, every entry will be thoroughly assessed by an esteemed jury panel comprising industry experts.
Register and submit your entries here: WOW Awards Asia Categories
The esteemed Jury of Experiential Marketing Group are:
Abhinav Iyer, Senior General Manager – Marketing & Strategy, Muthoot Finance & Muthoot Group
Abhinav Iyer has spearheaded transformative marketing initiatives over the past decade, engaging top ambassadors like Amitabh Bachchan and Madhuri Dixit and launching award-winning campaigns such as “Sunheri Soch” and “Gold Loan is Good.” With over 20 years of experience across India and the UK, Abhinav has been recognized with multiple industry honors, including Pitch CMO and Global Marketing Excellence Awards, for his leadership in brand building and business transformation.
Dr. Mukesh Mohode, General Manager, Aditya Birla Education Trust
Dr. Mukesh Mohode is a strategic leader in public health and sustainability, known for designing transformative initiatives that integrate corporate strategy with social impact. With expertise in ethical branding, consumer psychology, and grassroots engagement, he has successfully led large-scale communication campaigns driving behavioral change and community empowerment.
Gagan Mangal, Head Marketing Communications & Press, Volkswagen India
An engineer and management postgraduate with over 17 years of experience, Gagan leads marketing and press communications at Volkswagen India. With a passion for automobiles, he has successfully driven product lifecycle campaigns, crafted impactful brand narratives, and strengthened Volkswagen’s reputation as a leader in the Indian automotive market.
Gaurav Singh Chauhan, Head of Events & Experiences, Google India
Gaurav is a seasoned experiential marketing leader with a strong track record of delivering award-winning campaigns for top global brands. Currently leading events and experiential marketing at Google India, he specializes in creating world-class experiences that drive user engagement, foster brand loyalty, and build passionate brand communities.
Geetanjali Chhabra, General Manager, Innovation Marketing, Diageo India
Geetanjali leads the Indian Malts, Craft & Flavour experiences portfolio at DIAGEO India. She has rich experience in driving omnichannel marketing campaigns for leading brands and anchored some clutterbreaking experiential launches in India and international markets.
Naganad K, Marketing Head, Diageo India
Naganand is a seasoned marketing leader with over 14 years of experience in the consumer goods industry, currently leading marketing and growth for Diageo’s prestigious scotch portfolio, including Johnnie Walker and Black Dog. An IIM Bangalore graduate, his prior roles at ITC and Himalaya have shaped his expertise in brand building, cultural integration, and tech-driven growth strategies.
Rohan Atal, Senior Manager, iQOO India
We’re excited to welcome Rohan, Head of Experiential Marketing at iQOO India, as a Guest Speaker at Shows of India 2025! With over 12 years of expertise across customer marketing, brand strategy, product management, and communications, Rohan is known for driving impactful campaigns. At iQOO, he champions experiential marketing to create powerful brand connections and memorable customer experiences.
Sana Menon, Senior Manager – Events & Screenings, Netflix
Sana leads Netflix’s events and screenings in India, driving campaign launches and brand moments that blend storytelling, creativity, and cutting-edge production. With prior experience at Conde Nast, Meta, and top event agencies, she brings a sharp eye for detail and a decade of expertise in curating world-class experiences across diverse environments.
Satanik Choudhary, National Head-Chief Marketing, Shriram Properties
Satanik is a dynamic marketing leader with over 15 years of experience driving record business outcomes across brands like Nestlé, Times Internet, and CommonFloor.com. He played a key role in launching products like Maggi Coconut Milk Powder and introducing Ola in major cities. Recognized among the 50 Best MarComm Professionals in South Asia and featured in Forbes, Satanik has led brand transformations, startup mentoring, and IPO success stories, earning numerous awards for innovative marketing excellence.
Sree Charan, Vice President Head- Brands & Marketing, Aditya Birla Group
Sree Charan is the Global Brand Head of Birla Cellulose at Aditya Birla Group. He is a seasoned marketeer having worked in marquee marketing organizations such as Proctor & Gamble, L’Oréal SA, and Bajaj Auto, leading product, brand, and comms development for global markets. He is also an alumnus of IIM Ahmedabad.
