Digital entertainment and technology company JetSynthesys has announced the launch of JetAlive, a new vertical dedicated to crafting immersive “phygital” live experiences. To lead this strategic initiative, the company has appointed seasoned industry professional Kumar Razdan as the Head of JetAlive.
Razdan brings over 20 years of experience in the live events and entertainment space, having previously held leadership roles at BookMyShow and Nesco. Known for building some of India’s largest live experience platforms, Razdan will now spearhead JetAlive’s mission to blend culture, technology, and community into engaging, next-gen experiences tailored to Gen Z audiences.
JetAlive’s debut lineup features a series of exciting and diverse experiences designed to resonate with Gen Z audiences. Leading the slate is the Lucky Ali India Tour, an intimate and reimagined musical journey with the iconic singer-songwriter, offering fans a unique concert experience. Another standout is K-Town, a vibrant celebration of Korean culture that seamlessly blends fandom, fashion, and live performances to capture the spirit of the global K-wave. Rounding out the lineup is JetFest, a first-of-its-kind interactive festival that brings together the worlds of gaming, technology, and lifestyle, creating a dynamic space where digital and physical experiences converge.
JetAlive also plans to develop original IPs that go beyond conventional entertainment—aiming to build subcultures and communities rooted in shared passions.
The move underscores JetSynthesys’ commitment to expanding its experiential ecosystem, pushing boundaries across music, gaming, pop culture, and tech.
Speaking about the launch, Rajan Navani, Founder and CEO, JetSynthesys said, “At JetSynthesys, we have always focused on being where culture, community, and technology intersect. JetAlive is a natural extension of that vision-giving today’s audiences new ways to engage, express, and connect. In an era where experiences matter more than ever, JetAlive will bring our digital leadership into the physical realm through bold, interactive formats that resonate with GenZ’s spirit.” Kumar Razdan, Head of JetAlive, added: “Live experiences in India are undergoing a radical shift. Today’s audiences are looking for more immersive, tech-enabled, and participatory formats. With JetAlive, we aim to lead this transformation by crafting moments that blend storytelling, innovation, and real-world connections. I’m excited to shape this future with JetSynthesys—a brand that deeply understands the pulse of tomorrow.”
