Zellar International took center stage as the Event Production Partner for Bombay Times Fashion Week 2025, orchestrating a flawless fashion experience from talent scouting to stage design. The highlight of the event was designer Nitya Bajaj’s latest collection, #AjrakhKiRani, presented in collaboration with Tea Culture of the World (TCW) as the official Tea Experience Partner.
The runway transformed into a celebration of heritage and modernity as Bajaj unveiled her Ajrakh-inspired collection. Drawing from the ancient hand-block printing technique, the garments featured flowing silhouettes, earthy tones, and bold geometric patterns. Each piece was a homage to the artisans who have preserved this craft for generations, seamlessly blending tradition with high fashion.
TCW enhanced the immersive experience with a beautifully curated tea booth, offering flavors from across the globe—from Japan’s verdant gardens to the misty mountains of China. This sensory journey perfectly mirrored the collection’s theme: rich in heritage, yet refreshingly modern.
Stealing the spotlight, actress Mouni Roy stunned as the showstopper, exuding elegance in a regal Ajrakh creation. She was later joined by Dr. Rupali and designer Nitya Bajaj on the ramp, representing the powerful blend of beauty, tradition, and empowerment.
With every graceful twirl and aromatic brew, the collaboration between Tea Culture of the World and Nitya Bajaj left the audience with a memorable experience—one that celebrated culture, craftsmanship, and contemporary style.
Reflecting on the collaboration, Nitya Bajaj said, “Fashion, like tea, is an experience to be savored. ‘Ajrakh Ki Rani’ is my tribute to India’s enduring artistry, reimagined for the modern muse. Having Tea Culture of the World as our partner was the perfect synergy, as both celebrate craftsmanship and authenticity.”
Emphasizing the essence of the evening, Dr. Rupali Ambegaonkar, Business Head of Tea Culture of the World (TCW Tea Private Limited, a subsidiary of Amar Tea Private Limited) expressed, “Walking the ramp for a collection that celebrates heritage while embracing modernity was an absolute honor. Just like the finest tea blends, this showcase was a beautiful infusion of culture, strength, and timelessness.”
