Preferred Hotels & Resorts, the world’s largest independent hotel brand with over 600 luxury properties in 80+ countries, has announced significant global growth and strategic initiatives. The brand is expanding its presence in India with leadership appointments and five new member hotels, including The Leela Gandhinagar and Aurika Mumbai Skycity. Globally, over 80 new properties joined the portfolio in 2024—the highest since 2019—including iconic additions to its elite Legend Collection, which now surpasses 100 hotels worldwide.
To enhance travel experiences, the brand launched the “Live Like a Legend” campaign and a new Travel Advisor Portal, offering real-time booking tools, exclusive perks, and insights. Its I Prefer Hotel Rewards program now boasts 5 million members.
Beyond Green, Preferred’s eco-conscious brand, expanded to over 50 properties in 22 countries, with a focus on sustainability, cultural preservation, and community wellbeing. New partnerships, like with andBeyond, added premier eco-lodges across Africa and Bhutan. These initiatives support Preferred Travel Group’s Climate Action Plan, aiming for net-zero emissions by 2050.
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Saurabh Rai, Executive Vice President for South Asia, Middle East & Africa at Preferred Hotels & Resorts, states, “As we continue to grow in India and globally, our commitment to delivering exceptional luxury experiences remains at the core of everything we do. Our recent expansion in the Indian market, with the appointment of key leadership and a strong regional portfolio, is a testament to our dedication to offering unparalleled service and innovative solutions for both our guests and industry partners.”
Seema Roy, Area Managing Director for South Asia, Middle East & Africa at Preferred Hotels & Resorts, adds, “We are witnessing exciting growth for the brand, particularly with our new hotel openings and the expansion of our elite Legend Collection. Our focus is on curating unique, memorable experiences that reflect the highest standards of luxury and personalization.”
