Events, Entertainment & Design: MSEED Launched to Nurture Creative Business Leaders

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With a gathering of a hundred esteemed professionals from the events, media, and design industries, Bhavan’s College Management School of Events, Entertainment & Design (MSEED) was officially launched as part of Bhavan’s College in Andheri West, Mumbai.

MSEED is led by industry veteran Deepak Chaudhary as Managing Director, known for his contributions to event education, including the launch of India’s premier event school and Eva Live. On the academic front, the institute is headed by Director General Prof. Ujjwal K Chowdhury, a well-known media academic and former Dean at Symbiosis, Amity, Pearl Academy, and Whistling Woods. The leadership team also includes Joint MD Vinod Janardhan, Founder of Team Rustic; Jimmy Choudhary, Director of EVENTFAQS Media; Jateen Rajput, Executive Director, a seasoned academic leader in event management, and media entrepreneurs Chirag Shah and Mustafa Rangoonwala.

Dr. Zarine Bathena, Principal of Bhavan’s College, welcomed MSEED as the youngest entrant in the Bhavan’s ecosystem, expressing confidence that it would follow the success of other esteemed institutes on the campus, such as SP Jain Management School and Sardar Patel Institute of Technology.

The launch event featured prominent figures from the creative and media industries, including FICCI AVGC Forum Chairman Ashish Kulkarni, renowned filmmaker Ketan Anand, Laqshya Media Group Chairman Alok Jalan, Times of India Group HR Head Amit Das, Shamiana short films founder Cyrus Dastoor, communication consultant Amitesh Banerjee, and Prof. Joy Chowdhury, learning partner at UniMarconi University of Rome, Italy.

MSEED will offer Mumbai University-approved Bachelor’s and Master’s degree programs in events, media, and design, alongside advanced PG Diplomas in events, entertainment, communication, and fashion business management. Additionally, postgraduate students will have the option of pursuing a dual MBA degree from UniMarconi University of Rome, Italy. The programs are set to commence in July 2025.

Deepak Chaudhary, MD and Founder, EVA Live said, “A good institute needs a great infrastructure provided to MSEED by Bhavan’s College, a good recognition which is from Mumbai University in this case, and a powerful eco-system which is provided with the industry led learning at MSEED. We are hopeful of making a marked contribution to India’s creative soft power.”

Prof Ujjwal K Chowdhury, Director General, said, “MSEED brings in the collective wisdom of a few eminent educational institution-builders and creative business entrepreneurs, and promises a hospital-medical college model of learning where education and its application through live projects shall go hand in hand.”

MSEED aims to create a nationwide campaign to promote the importance of creative business education in events, media, and design, fostering a new generation of professionals equipped with industry-relevant skills.