NeoNiche Integrated Solutions managed the Bose activation at CES 2025, held at the T-Mobile Arena in Las Vegas. This event offered attendees an immersive experience to explore Bose’s automotive audio technology, presented in collaboration with McIntosh and Sonus faber, recent acquisitions by the brand.
Bose transformed the ice hockey arena into a branded space designed to showcase its technological advancements. Guests entered through a sound tunnel that transitioned them from the bustling CES environment into a calm, innovative space that reflected the ethos of Bose.
Inside the activation, attendees experienced hands-on demos and immersive showcases, including a concept Dolby Atmos x Bose surround sound experience. The event also featured vehicle audio demonstrations in newly released models such as the 2025 Lamborghini Revuelto equipped with Sonus faber and the Jeep Wagoneer S with McIntosh systems. Guests also enjoyed a vinyl listening session accompanied by a live DJ, creating a balanced mix of engagement and entertainment.
To enhance the experience, attendees were chauffeured in Maseratis equipped with Sonus faber sound systems or McIntosh-fitted Jeep Grand Wagoneers, reinforcing the luxury and precision associated with the brand.
