
JourneyLabel, a curator of travel experiences, has announced a partnership with Visit Utah featuring choreographer Salman Yusuff Khan and actor Abhinav Shukla to showcase Utah’s hidden treasures through uniquely crafted journeys.
The company aims to uncover lesser-known destinations and offer unique experiences to travellers, including individuals from India’s entertainment industry who share this interest in distinctive travel.
“Every journey we craft is a reflection of our commitment to the extraordinary,” says Yasmin Ikrami, Founder and CEO of JourneyLabel. “Our partnership with Visit Utah, featuring Salman and Abhinav, embodies our philosophy that travel should transcend the ordinary. From private encounters with local artisans to undiscovered viewpoints in Utah’s landscape, we create moments that resonate deeply with each traveller’s personal story.”
“Our passion for travel and authenticity drives every journey we create,” explains Sufail Husain, Co-founder of JourneyLabel. “Through this Utah partnership, we’re revealing how America’s heartland can be transformed into an extraordinary canvas for personal discovery.”
“JourneyLabel understands that true luxury lies in the uniqueness of each experience,” shares Salman Yusuff Khan. “They transform destinations into personal narratives,” adds Abhinav Shukla.













