Collective Artists Network has teamed up with popular comedy duo Funcho, comprising Dhruv Shah and Shyam Sharma, to launch a new creative brand solutions company, ‘Not Funny’. Specializing in content-first strategies, the company will focus on scripting, talent representation, and brand consultation. Led by CEO Mihir Surana, Not Funny aims to revolutionize brand storytelling through the lens of comedy, catering to both fictional and non-fictional content.
With the growing significance of digital content in brand engagement, the venture blends Funcho’s signature humor with innovative brand solutions. Dhruv and Shyam, who have built a massive audience of 3.97 million YouTube subscribers and 2.8 million Instagram followers, bring their unique comedic style to this new initiative.
Sudeep Subhash, Co-Founder and Chief Revenue Officer, Collective Artists Network said, “Funcho’s relatable humour and genuine connection with their audience make them the perfect partners to lead this venture. Not Funny represents our collective ambition to blend creativity, humour, and strategic brand solutions that speak directly to modern consumers.”
Big Bang Social, Collective Artists Network’s creator marketplace, played a role in facilitating this new venture. Through its platform, the new company will leverage the ecosystem of creators, brands, and storytellers that Big Bang Social has curated over the years.
Dhruv Chitgopekar, Co-Founder, Collective Artists Network said, “We have always strived to be at the forefront of connecting creators and brands in innovative ways. With Not Funny, we’re pushing the envelope even further, creating a space where humour becomes a powerful tool for brand storytelling and audience engagement.”
The company will cater to brands looking for content strategies by leveraging Funcho’s experience in real-life inspired comedy and applying it to brand storytelling. The company’s mission is to infuse humour into brand communications, creating engaging and relatable campaigns. From scripting to creative consultation and talent suggestions, the company aims to redefine how comedy can be integrated into both digital and traditional media strategies.
Dhruv and Shyam, Co-Founders, Funcho said, “Not Funny is dedicated to closing the gap between brands and their audiences. By creating captivating, humorous content, we make branded messaging enjoyable and relatable, ensuring meaningful connections.”
