Myntra FWD Creator Fest & Glammys 2024: A Celebration of Fashion, Creators & Innovation

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Myntra hosted the third edition of its Myntra FWD ‘Creator Fest’ in Mumbai on November 15, alongside the second edition of the Myntra Glammys, powered by Grazia, celebrating creators who have significantly impacted the creator ecosystem.

The event brought together some of the country’s most stylish creators and celebrities, including Jacqueline Fernandez, Arjun Kapoor, Bhumi Pednekar, Vedang Raina, Rhea Chakraborty, Orry, Urfi Javed, Munawar Faruqui, and Saba Azad, among others.

With brand partners like CMF by Nothing, Viktor & Rolf, Rabanne, Fujifilm, YouTube, and Schwarzkopf, the festival featured interactive booths and engaging zones, allowing creators to explore the latest products and trends. Experience booths from brands like Snapchat, Lakmé, and Freakins further captivated attendees with interactive displays and immersive experiences.

The event culminated in electrifying performances by artists like Madboy Mink, Arjun Kanungo, and Yungraja, energizing a crowd of over 600 attendees.

Sunder Balasubramanian, the Chief Marketing Officer of Myntra, said, “We are committed to bringing the best of fresh, on-trend fashion and beauty to our customers. Myntra FWD Creator Fest celebrates the creators who inspire trends and empower individuals to express their unique style. As we look to 2025, our focus remains on deepening connections with creators across metros and beyond while staying attuned to the evolving tastes of India’s fashion-forward audience. Gen Z continues to be at the heart of Myntra FWD, offering them the latest trends that truly resonate.”