Snapchat and Boston Consulting Group (BCG) have launched a first-of-its-kind report focused on Gen Z in India, offering valuable insights into their spending power and how marketers can better connect with this key demographic.
The report delves into trends shaping the marketing landscape, highlighting strategies for brands to engage effectively with Gen Z.
The launch event titled ‘Zensnap Museum’, conceptualized and produced by Laqshya Live Experiences, brought together industry leaders to explore the findings and discuss the future of Gen Z marketing in India.
