In the past 4 years, influencer marketing has skyrocketed, democratizing content creation and transforming how brands engage with audiences. However, with this rise comes the challenge of overexposure. An iCubesWire survey of 10,000 consumers shows that 53% don’t trust influencer content, while only 13% fully trust it. The findings highlight the need for moderation to maintain consumer trust and ensure long-term relevance.
In order to get the industry together, India Influencer Conclave, launched by iCubesWire, a leading Ad Tech player, is an industry-moving and binding step. The first chapter was held on August 25 at the Camellias Club and was attended by Chetan Bhagat, Mandira Bedi, Nitibha Kaul, and many top influencers. At the same time, top marketers from across the country joined in. CXO-level participation was seen from brands like Adani, Kotak, SBI Cards, Noise, Wow Skin, Nissan, Flipkart, Luxor, LG, and many more.
Sahil Chopra, Co-Founder & CEO, iCubesWire said, “While the industry is booming, a lot has to be contained and controlled, we feel. With Chapter 2 drawing this unprecedented response, we are excited to announce the launch of Chapter 3 in Mumbai on the 21st Feb. We plan to do that at a scale of approximately 500 marketers and influencers to attend the day-long show. We are also soon going to announce the launch of our India Influencer Conclave City Chapters wherein we’ll be present at 1 city every month to make this movement a sustained movement.”
Chetan Bhagat said, “From marketing to political opinions, everything runs on influencer marketing. However, brands and influencers must be cautious while posting and question whether it will add to their credibility. Authenticity is the key, and this is why the simplest stories win the customers’ hearts.”
Gaurav Chaudhary (Technical Guruji) said, “Brands often believe they know it all and may even presume to understand an influencer’s audience better than them. Over time, I foresee brands, agencies, and all stakeholders coming together. A collaborative ecosystem defined by clear expectations and streamlined processes is the need of the hour.”
Nitin Sethi, Chief Digital Officer of Consumer Businesses at Adani Group said, “The opportunity for real conversations between influencers and brands is priceless. iCubesWire has done an exceptional job creating the industry’s first-ever brand-influencer platform. With the who’s who of the industry present here, the conclave has presented a unique opportunity to learn how to collaborate better.”
Rajiv Dubey, Senior General Manager, Head of Media at Dabur said, “Influencer Marketing as a concept has always intrigued us. Dabur has a legacy of collaborating with mega influencers. Some of our campaigns have partnered with more than 4,000 influencers across the funnel. Today, new-age brands are built by influencers, which will drive the growth of the influencer marketing landscape.”
With the industry moving ahead, a much bigger, much better Chapter 2 is lined up on September 20 at the DLF Cyber Park Auditorium in Gurgaon. Rannvijay Singha, Raj Grover,Vishnu Kaushal, Beebom, Rj Parveen the lineup is even better and Senior executives of various top brands like Makemytrip, Infodege, TVS Motors, Airtel, Pepsico, Lt Foods, Kotak and many more are joining this event. The daylong conference will have panels, keynotes, industry discussions, brand and creator awards, and much more to take the industry forward. The event will be attended by more than 250 top marketers and influencers, and it is set to have a large positive impact on the industry.
