Zomato Revolutionizes Event Ticketing Market with ‘Book Now, Sell Anytime’ Feature

Zomato understands – plans change! There are a lot of unknowns when booking a ticket so far in advance: What if I’m out of the country? What if my friends can’t go? What if I forgot about that wedding I had to attend? Zomato wants to make it as easy as possible to book a ticket to an event, as early as possible, without having to worry about anything else. This is precisely why they built their own ‘Book Now, Sell Anytime’ feature – a first of its kind by an Indian ticketing platform.

So how does it work?

1. Customers can buy tickets to their favorite event as soon as they go live on the Zomato app.
2. If their plans change for any reason, they can list their ticket on the Zomato app at their chosen price (capped at the organizer’s discretion)
3. Once another customer purchases this listed ticket, the seller’s ticket is canceled and a new ticket is issued to the customer purchasing this ticket – issued and authenticated by Zomato.
4. The seller will get the full value of their listed price transferred to their preferred payment method (subject to applicable taxes).

Zomato’s hope is that this feature is utilized for the right reasons by their genuine customers. Zomato also wants to ensure this does not promote ill practices in the events industry such as black market touting or unfair pricing. Therefore, they have put a few checks and balances in place:

1. A customer can buy up to 10 tickets per category which can be listed for selling.
2. We will be constantly monitoring the platform so that customers do not take advantage of this feature
3. Each event will be capped at a certain value

Zomato hopes this new feature empowers all their customers and removes any second-guessing about being able to book tickets in advance to events they love. The feature will go live on the Zomato app for the Zomato Feeding India Concert a couple of weeks before the event. This is another step towards building a truly customer-first platform and growing this industry in India.

Zomato will continue to grow and evolve this initiative as they go along. This is surely not how this feature will look in a few months/years from now, so it is important for the industry to talk to them with the spirit of “we are all part of the same team”.