Divine Solitaires, a leading name in diamond solitaire jewellery, is set to host ‘The Solitaire Festival of India’ (TSFI) for the third year in a row. This year, actress Vaani Kapoor joins as the brand ambassador, adding star power to the already popular event. Running from August 1 to 31, the festival will take place at over 200 partner jeweller stores and online at Divine Solitaires.
Customers making purchases during the festival will receive guaranteed gifts and entry into weekly lucky draws, with prizes including iPhones and Alto cars. The grand prize draw on September 4 features a luxurious XUV 700 and additional prizes for lucky winners.
“The festive and wedding season is just around the corner and for our partners and customers, there is no better time than August and no better opportunity than TSFI to invest in diamond solitaire jewellery. Our customers will not only have the opportunity to see, feel and purchase the best quality diamond solitaires with 8 hearts and arrows each, but also have the chance to win some fantastic prizes!” said Jignesh Mehta, Founder of Divine Solitaires.
Following last year’s success, which saw a 600% increase in footfall, this year’s event aims to surpass expectations. Partner jewellers like Senco Gold, Ranka Jewellers, and Reliance Retail are gearing up to attract customers nationwide.
To promote TSFI 2024, Divine Solitaires will run a comprehensive marketing campaign, including regional newspaper ads, radio spots, and cinema commercials. An interactive Facebook and Instagram live draw on August 11 will engage audiences and enhance the festival experience.
