
The Department of Tourism, Government of Puducherry, organised a roadshow in Bengaluru on July 26, 2024, to promote the state as a tourist destination in India. This event highlighted Puducherry’s tourist spots and products, providing a platform for travel agents, tour operators, media personnel, and travel trade partners from Bengaluru to discover the state’s diverse attractions. The roadshow showcased Puducherry’s cultural heritage, beaches, cuisine, and local art. Participants had networking opportunities and access to first-hand information on the tourism initiatives in the region.
K. Lakshminarayanan – Tourism Minister, Govt. of Puducherry the Puducherry Tourism delegation was led by Dr. Jayanta Kumar Ray, IAS – Secretary (Tourism), Govt. of Puducherry, Shri K. Muralidharan – Director of Tourism, Government of Puducherry and Managing Director Puducherry Tourism Development Corporation. Around 15 representatives from Puducherry Tourism were present to interact with attendees, share insights, and forge collaborations to enhance tourism experiences in Puducherry. The event aimed to strengthen ties with the travel industry in Karnataka and foster partnerships for mutual growth and development.
The roadshow was attended by the travel-trade of Karnataka along with the Key industry delegates, and media representatives and had an enriching session to discover the charm and allure of Puducherry. The roadshow had networking session, presentations and cultural performances that showcased the destination along with its hidden gems and also opened up new avenues to showcase Pondicherry in a new light to the travel and trade community.













