Gargi by PNGS, a leading fashion jewellery brand known for its minimal yet unique pieces catering to the youth, sponsored the show “Sukhan” held in Pune on June 3, 2024. This unique event was a delightful blend of poetry, storytelling, and music, inspired by the traditional mehfil concept, which features intimate gatherings where poetry and music are performed.
The theme of Sukhan, focused on Urdu literature and Sufi music, aligns perfectly with Gargi’s target audience – Gen Z. This synergy was the driving force behind Gargi’s sponsorship, and the response was overwhelmingly positive.
The success of this collaboration was evident not only in the enthusiastic participation of attendees but also in the increased engagement at Gargi’s exclusive brand outlets (EBOs).
