In a commitment to sustainability, Garnier, a leading beauty brand certified by Cruelty Free International, hosted a beach clean-up drive at Mumbai’s Juhu Beach in the lead-up to World Environment Day on June 5th. This initiative, part of Garnier’s Green Beauty program, aimed to raise awareness about environmental issues and inspire sustainable practices among Gen-Z and Millennials.
The clean-up event in Mumbai was led by Bollywood actress Pooja Hegde, along with social media influencers and college students. Over 2,000 volunteers participated across eight cities, including Chennai, Vizag, Pondicherry, Puri, Goa, Mangalore, and Kasargod, showcasing the collective impact of unified action. This effort is part of Garnier’s Green Beauty initiative, a sustainability commitment launched in India in March 2021.
Garnier has partnered with Plastics for Change, a social enterprise focused on using plastic waste as a resource for addressing social issues. This partnership, started in 2020, has helped Garnier collect and recycle over 539 tons of plastic and support more than 3,200 beneficiaries, including informal waste collectors and waste entrepreneurs, helping them earn a stable income and improve their livelihoods.
Pooja Hegde said, “I’m inspired by Garnier’s resolve towards creating a sustainable movement through small yet impactful steps such as a beach clean-up. I urge everyone to take one green step in their daily lives. We after all have only one earth to take care of.”
Anshuman Wanchu, General Manager, Garnier at L’Oréal India said, “At the core of everything we do is a drive to create beauty that is good for you and for the planet. We are committed to moving to Zero Virgin Plastic in our packaging by 2030 and today, 65% of our products are made from renewed or recycled plastics. While we do all this at our end, we want to take consumers along as we encourage them to take #OneGreenStep. The Beach Green-up across India was one such initiative as we look to encourage and inspire young consumers to live more sustainably.”
Andrew Almack, Founder and Chief Executive Officer, Plastics For Change added, “We all need to do our part to prevent plastic from entering the ocean and to use plastic waste as a resource for generating life-changing income for the waste collectors who rely on this as their source of livelihood. We are grateful for our partnership with Garnier to help change both the social and environmental impact of plastic pollution.”
