Gordon Ramsay and Fox Entertainment have collaborated to introduce Bite, a dynamic brand blending food and entertainment, showcasing culinary delights, lifestyle content, and an array of products.
Established through the partnership between Fox Entertainment and Studio Ramsay Global, a Gordon Ramsay production endeavor, Bite emerges as a platform delivering tantalizing culinary content. It also provides advertisers and brand partners with an extensive opportunity to connect with Ramsay and Fox’s expansive audience, boasting over 100 million fervent food enthusiasts.
Gordon Ramsay said, “Bite is a dynamic amalgamation of my almost two decades-long partnerships with Fox, combining all the adventures, thrills, rivalry, and individuality we’ve developed together under this unique, original culinary and lifestyle endeavour. With a captivating array of series, captivating food stories, and endless online content that viewers everywhere will eat up, this fresh venture will cater to every flavour of food fan!”
Additionally, Bite unveils its inaugural consumer products collaboration with premier cookware brand HexClad. In a pioneering move marked by a strategic partnership and investment, HexClad assumes the role of an official sponsor across various Fox and Studio Ramsay Global-owned food content globally.
The brand’s digital and social content hub, Bite Digital Network, is home to several original series. These include Ramsay’s new digital culinary competition series, Idiot Sandwich, which is inspired by the chef’s viral meme; Next Level Kitchen, which is a digital companion series to Next Level Chef; and the new Bite Digital Originals banner, which showcases a roster of next-generation culinary creators and personalities, including Next Level Chef stars Tineke “Tini” Younger (Season 2) and the recently announced Season 3 champion Gabi Chappel.
Rob Wade, CEO, Fox Entertainment said, “To food enthusiasts worldwide, the Bite kitchen is open. With Gordon and his team at Studio Ramsay Global assembling all the necessary components, there’s simply nobody better to serve up this vibrant, authentic feast of food-themed entertainment and experiences. We are confident that viewers will love exploring and relishing every Bite as the most exciting, all-inclusive one-stop culinary destination in the world.”
In the upcoming months, Bite is poised to broaden its influence across publishing, consumer goods, live events, immersive experiences, as well as apps and online platforms, as per Ramsay and Fox.
