Zomato rolls out a new initiative catering to customers with a 100% vegetarian dietary preference. This initiative includes the launch of a dedicated delivery fleet named ‘Pure Veg Fleet’ and a specialized feature on its app called ‘Pure Veg Mode.’
Zomato’s founder and CEO, Deepinder Goyal, made the announcement on X (formerly known as Twitter).
India has the largest percentage of vegetarians in the world, and one of the most important feedback we’ve gotten from them is that they are very particular about how their food is cooked, and how their food is handled.
— Deepinder Goyal (@deepigoyal) March 19, 2024
Pure Veg Mode will feature a selection of restaurants exclusively serving pure vegetarian cuisine, excluding any establishments offering non-vegetarian items.
Meanwhile, the Pure Veg Fleet will exclusively handle orders from these pure vegetarian restaurants. This implies that meals containing non-vegetarian ingredients or those from non-vegetarian establishments will not be delivered by this fleet.
Goyal mentioned that the introduction of the new feature and fleet will be implemented gradually across the country over the next few weeks.
Deepinder further added, “In the future, we plan to add more specialised fleets for special customer needs. For example, there’s a special cake delivery fleet coming up with hydraulic balancers which prevent your cake from getting smudged during delivery.”
The development comes a day after Deepinder, speaking during the ongoing ‘Startup Mahakumbh’, emphasized the need for startups to constantly innovate. He stated that in today’s rapidly evolving technological landscape, no business model can endure for more than a decade.
