India’s oldest, largest and loudest rock festival, Independence Rock, was reborn as Mahindra Independence Rock (I-Rock) in 2022 and is now once again making its way to the city in November. This year too, Mumbai’s Bayview Lawns will witness a thunderous reunion of headbanging and moshing rock scenesters in a loud celebration of the genre on November 4 and 5, 2023.
Mahindra I-Rock stage is all set to transform into a kaleidoscope of rock subgenres coming together for two days of rock shindig. This year, the festival is transcending geographical boundaries by stretching its soundscape across the length and breadth of the country. From the north and the northeast to the west and the south, as well as crossing borders to Nepal, Mahindra I-Rock seeks to bring and unite diverse sounds of rock to its iconic stage.
Mahindra I-Rock, in its 29th edition, will continue to live upto its reputation as a national phenomenon by amplifying its reach and pushing the Indian rock community to take the genre to the next level. Moreover, by providing fans across the country a never-seen-before experience of the highest standard, the festival seeks to become a rock destination in this part of the world.
Farhad Wadia, Founder, Independence Rock said, “Since the 80s, the festival has provided a platform to launch careers of several huge names in the rock fraternity, and it has sparked an everlasting spirit among rockers across India. This stage is where it all began! Mahindra I-Rock is not just a festival; it has become a meaningful movement. And movements never die – they are recorded in history. They not only continue to inspire future generations but are also reborn over and over. Mahindra I-Rock is one such movement that I hope continues to inspire the new gen to express themselves uninhibitedly through rock and live on.”
Jay Shah, Vice President – Cultural Outreach, Mahindra Group said, “We look forward to beginning the Mahindra Season of Festivals 2023-24 with Mahindra Independence Rock. It has been a pleasure to be able to revive this iconic festival, and we were heartened by the love shown by Mumbai last year. The Indian rock scene is waiting to be tapped, and this festival aims to present India’s incredible talent while simultaneously nurturing an appreciation for this genre in our youth.”
VG Jairam, Founder, Hyperlink Brand Solutions said, “Multidimensional storytelling, creating cultural movements and being the bridge between consumers and culture is at the core of Hyperlink. And we are expanding on this by once again partnering with Farhad Wadia and the Mahindra Group to bring back Mahindra I-Rock, which is not just a rock festival but a cultural lifestyle movement in itself. After a successful sold-out show last year, I am looking forward to the newest edition which promises to be grander in all aspects and give both artists and the attendees an experience, unlike any other editions of Mahindra I-Rock.”
The tickets are available on Paytm Insider’s official website.
