Tribes Communications had a glorious victory at the WOW Awards and Convention 2022, powered by Inventum Global and Rixos Seagate and co-powered by Motus One, Star Dimensions India, Spectrum, Cutting Edge, and Ace Egypt. With a remarkable 21 metals, including 10 Gold, 7 Silver and 4 Bronze, Tribes Communications was the clear winner.
Tribes Communications has been investing heavily in technological solutions that enable customer experience across Out-of-Home (OOH), Events, Activation, and Retail. This has resulted in advertising and marketing solutions that integrate with core digital as well as experiential solutions. Tribes Communications also offers immersive retail experience through Augmented Reality (AR) and Virtual Reality (VR).
Tribes Communications had formed a successful joint venture with DDB Mudra Group known as Max Publicity. This joint venture provides experiential marketing solutions both online and offline based on clients’ requirements. Max Publicity is one of the most awarded Indian communications agencies and DDB, a New York Stock Exchange-listed company, is part of one of the world’s largest marketing communications companies, the Omnicom Group.
At the WOW 2022, Tribes Communications had an incredibly successful showing, with winning entries that made waves in the experiential industry. Everyone presents at the two-day event celebrated and recognized Tribes Communications for their impressive work nominated under the 125 categories across four groups. Here are some winning entries of Tribes Communications at WOW 2022:
Choose What Really Matters
Skoda Auto’s India 2.0 initiative celebrated a significant milestone with the launch of their first made-in-India car, the KUSHAQ. With the goal of disrupting the market, Skoda took on the highest motorable road in India and turned the towering Himalayan range into a canvas for their story.
It took four months and over 54,000 man-hours to bring this project to life. Despite the odds, the team faced the challenge of taking 14 projectors, multiple lights, and a structure up a mountain, and had faith that nature would be an ally. On the day of the shoot, the weather miraculously cleared up, and the visuals were captured in a short three-hour window. The result was a never-before-seen outdoor branding opportunity, 8.5 million social media views, and a month-long campaign on Instagram, Facebook, and YouTube. Fans were engaged with the campaign and had the opportunity to select their own “choices” for the launch. Skoda had successfully conquered the unconquerable.
Realme 8 Series Infinity
The Realme 8 campaign launch was a Phygital event, combining the digital world with the physical world to provide a unique interactive experience for the user. The theme of the launch was Infinity, as the symbol of infinity signifies the concept of limitlessness when placed horizontally and vertically; it denotes the number 8, which was the series that Realme was launching. To bring this concept to life, two super cars were drifted together in the form of a circuit, creating the infinity logo. This setup included the unboxing setup, which was streamed live to 10 million users all around the world. It was customized in 14 different languages to reach out to the masses. The event was grand and was viewed by people online, instead of having to be at the venue, making it an appreciated event globally. This Phygital launch was a successful move as it made the users feel as if they were part of the event as it took place.
OnePlus Bengaluru Store Launch
OnePlus, one of the fastest-growing premium smartphone manufacturers, announced the opening of its largest experience store in the world in India. Due to the Covid 2nd wave and the resulting lockdown, the plan of doing a physical launch was not possible. Hence, the team got together to rethink the entire strategy and decided to do a virtual launch. They turned the country into players and further turned them into a OnePlus Player Avatar. Three days before the launch, 100 micro and 10 macro influencers across the country turned into their player avatar and asked their followers to join them in this play of opening the largest store. A simple webpage was created where the fans could visit, answer a few simple questions, and create their Player Avatar. On the day of the launch, a ribbon-cutting, confetti blasts, and a giant LED Screen splitting to show the store entrance took place. This launch received big attraction with 59M impressions, 1M engagements, and 20M views. It was seen that 26,000 avatars were created and 2000 posts were shared on social media.
Gen H HDFC ERGO 19th Foundation Day Event 2021
HDFC Ergo Insurance decided to celebrate its 19th Foundation Day with a virtual event, and The Max was entrusted with this opportunity. They created a concept and story called GEN H, weaving in all the emotions and successes the company and employees experienced in the 19-year journey. A virtual platform was created, with pre-shot editorial videos, live performances, keynote addresses, an award ceremony, talent showcase, and a whole lot of interaction to keep 10,000 employees engaged. GEN H stood out with its immersive walkthrough, exclusive stage area, communication, and thematic messaging. The employees interacted, participated, and engaged with the event, which consisted of multiple shoots, 6 Audio Visuals, 120+ Awards, multiple performances, top management speeches, rewards, and recognition. The 10,000+ employees were engaged for a month through the theme, and the event saw participation of 8,500+ employees. It was seen that the graphic treatment, design architecture, tech integration, and content flow were put in place to execute the agenda of the event as curated. The sustained engagement pre-event, during event, and post-event coverage made the milestone retention worthy for the multiple set of stakeholders involved in the journey.
One Giga fiber Jazba Hausla Aur Internet
Express Wi-Fi partners with mobile network operators, internet service providers, local communities, and local entrepreneurs to help provide fast, affordable, reliable, and scalable internet access. To create awareness about One Express WIFI by FB, an activity was done that focused on two true heroes of Dharavi, Jameel and Gulafsha. The films were themed around Jazba, Hausla Aur Internet and featured the story and life journey narration of Jameel and Gulafsha and how their lives got easier due to free internet in Dharavi. The films were a great success and truly depicted the foundation and strength of Dharavi. The activity spanned 7-8 days and was promoted via FB fuel, One Gigafiber website, and social media handles. One Express WIFI by FB now has over 7,000+ free WIFI hotspots across Mumbai, Pune, and Ahmednagar, and has been able to reach and empower more than 1.5 Lac people with the power of the internet.
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