Kickstarting its celebrations by bringing together the advertising and marketing fraternity, and unveiling the theme, Goafest 2023 raises a toast to ‘The Future of Creativity’, at a Curtain Raiser event. Hosted by the Goafest 2023 organising committee, the Curtain Raiser was held on May 5, 2023 in Mumbai and seen participation from agencies, advertisers, brands and media owners.
Prasanth Kumar, President, Advertising Agencies Association of India and CEO, South Asia GroupM said, “Goafest is known to unite India and South Asia’s creative economy. When we began working on curating Goafest 2023, we were certain that we wanted to present to the industry creativity in a new avatar and our theme is exactly in line with this. While we often discussed the future of creativity, this year’s edition of Goafest will be synonymous to it. With a stellar line-up of speakers, must-attend masterclasses, and celebration-worthy evenings; we look forward to meeting our industry folks at Goafest, shortly.”
Partha Sinha, President, Times of India Group and President, The Advertising Club said, “Year on year we have raised the standard of Goafest and the ABBY Awards making it internationally competitive, increasingly. We believe we owe it to our industry. As we kickstart our month long celebrations, we are excited as we create new opportunities, bring in new learnings, and drive enthusiasm while honouring excellence.”
Diving into the theme, was a panel discussion led by Amrita Thapar, Chief Marketing Officer, Microsoft India and advertising expert and veteran Agnello Dias. Noted journalist Anuradha SenGupta moderated the panel. The panel discussed the possibilities of AI and creativity, and advancements in technology that will enable new forms of creativity. The panel also threw light upon emerging technologies blurring the lines between the real and virtual worlds.
In a bid to deepen engagement and drive participation from across the industry, the committee also launched Goacast, as the Official Podcast for Goafest 2023. Goacast will offer exclusive interviews and scoop with the best from the industry.
Co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club, South Asia’s biggest advertising festival Goafest 2023 is set to return from May 24 to 26 at Grand Hyatt, Bambolim, Goa. The festival will also witness the 54th edition of the ABBY’s, South Asia’s Gold Standard, that has been recognizing creative excellence in advertising for over five decades.
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