Primary Wave Music announces a partnership with Times Music. This partnership with Times Music is another step in its expansion into international markets, continuing to capture explosive growth for its artists, songwriters, and management clients.
This new partnership will provide Primary Wave, its roster of artists, and catalog of music, an opportunity to be introduced to a significant new global market across all platforms from streaming to live performances and more.
Primary Wave will assist the Times Music team in finding opportunities in the U.S., Europe, and other global markets in A&R, branding, synch, film & TV, and digital marketing for Times Music’s catalog of iconic artists, recordings, and songs. Together Primary Wave and Times Music will also invest in catalog opportunities in the Indian market including film, non-film, regional and other iconic IP, which will then form part of its push to monetize Indian IP in the international markets.
Vineet Jain, Managing Director, Times Group said, “Times Music’s strategic partnership with Primary Wave is a proud moment for us at the Times Group. As the company progresses to the next phase of its expansion in the broader entertainment space, we look forward to an exciting future ahead with Larry Mestel and his incredible team at Primary Wave.”
Mandar Thakur, COO, Times Music said, “Music is synonymous with India and Times Music has built an incredible catalogue with amazing global potential. Our partnership with Primary Wave will enable us to further accelerate our catalogue acquisition, acquire new music and reach worldwide audiences.”
Larry Mestel, CEO & Founder, Primary Wave Music said, “We are looking forward to working with Mandar and his entire Times Music team who are among the best in the rapidly growing Indian music business. They have built an extraordinary company utilizing their creativity, tenacity and tremendous marketing skills, and we are honored to be their partners in India.”
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