adidas Originals launches Club Originals a new campaign celebrating creativity across the worlds of music, art, style and movement. The campaign represents adidas’ ambition to continue to foster next-generation talent, welcoming the adidas community and new creatives across the country into the adidas Originals brand through an immersive experience that encourages creativity and collaboration.
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adidas hosted a one-of-a-kind culture-forward experience at Slink & Bardot in Mumbai to mark the launch of Club Originals. Club Originals campaign reflects on the nostalgic elements of the adidas brand, reimagined for a new generation of consumers. Signifying intersectionality, self-expression and collaboration, the immersive experience paid homage to the brand’s legacy by celebrating adidas Originals’ five most iconic footwear classics: Superstar, Samba, Gazelle, and Forum & Rivalry.
Taking the style quotient up a notch, Orhan Awatramani a.k.a Orry the newest fashion-forward voice, joined adidas Originals repertoire of creators and brought together the coolest names including young trailblazers, streetwear enthusiasts, lifestyle icons, and next-gen trend setters. The event celebrated the collective creative energy of over 300+ likeminded creators and wave makers in the city.
Sunil Gupta, Senior Director, adidas said, “adidas Originals has always played an authentic role in culture and by launching Club Originals, we want to spotlight the brand’s role in shaping streetwear and sneaker culture by making our iconic footwear franchises relevant to the new generation of style-conscious Gen-Z. Through the campaign, we also aim to identify, spotlight and inspire some of the incredible new creators across India, whilst inviting the originals of tomorrow to become a part of the adidas brand.”
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