IWMBuzz.com, an entertainment platform, hosted the 4th edition of India Kids Summit at KidZania, Mumbai. The summit brought together representatives and speakers from leading players in the kids’ content and Entertainment space.
The summit delved into current and future trends in the kids’ entertainment space and featured engaging and insightful discussions, debates, and fireside chats. Exciting topics of discussion included ‘Looking Ahead: Advertisement Spending In Kids Genre And What Are Brands Betting On’, ‘Marketing Trends To Look Out For In 2023’, ‘Data and Digital: Innovations and Tools For Future Growth’, and the Importance Of Experiential Marketing In times of Metaverse Buzz. The event emphasized the seriousness of the kids’ entertainment business and experiential learning in today’s world.
Attendees had the opportunity to interface with leaders from the media space, including Sonali Bhattacharya (Viacom 18), Sapna Arora (Dentsu India), Soumini Paul (Hungama Digital Media), among others.
Steen Kokkenborg, General Manager, Lego India said, “Kids learn through role play and that leads to their social development. We are the closest to kids, after their parents, as many children spend time playing legos. This delivers learning through fun and play. With kids getting smarter, we as a company are constantly innovating to give more and help kids grow.”
The Summit took off on an active, interactive note with a panel discussion on Physical Experiential Marketing VS Metaverse. Sonali Bhattacharya, Head of Marketing, Kids TV Network, Viacom18 said, “We are at the cusp of this merging revolution where physical experiences blend with virtual activations. Children are early adopters and they embrace is head-on. However, one cannot take away the element of physical play from them. Play element is key to their social development and if we all were immersed in just virtual space, enriching Summits like this won’t exist and we would be losing out on a lot.”
Rahul Dhamdhere, Chief Marketing Officer, KidZania said, “KidZania is an entire nation, specifically designed-created for children. The concept goes way back to the 1990s. Today we are present in 22 countries with 28 KidZanias worldwide. Children are our future generation and how we shape their personalities is crucial. We are very happy and excited to have been a part of this summit, interacting with a myriad of speakers and brands. The discussions on key topics ensured a huge success.”
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