Hansa Research, announced a new collaboration with Qualtrics to help organisations optimize their marketing efforts by monitoring the brand health performance and help in building their brands, in India’s growing and maturing economy.
Through the collaboration, Hansa Research will combine their consulting and advisory services with intelligent consumer insights captured using the Qualtrics XM Platform. The insights and capabilities enabled by the collaboration will aid organisations to track their brand health, as well as how they compare to competitors, in real-time and by key audience segments to deliver the brand experiences and services consumers want. Organisations will benefit from the ability to conduct market research and brand tracking studies using structured and unstructured feedback in a fast and cost-effective way.
Praveen Nijhara, CEO, Hansa Research said, “Organizations across India are scaling up their efforts to improve their brand and consumer experience. As a market research company, our forte has been to provide customized strategic insights to brands to give them a competitive edge in the market. The integration of our customer intelligence expertise along with Qualtrics capabilities will provide unique solutions to clients to aid in their marketing and business initiatives.”
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