SocioClout, an agency bringing together creativity and ROI, announces the launch of its talent management vertical, ‘CreatorsClout’, to empower the creators and influencers across India. Presently, with 45 creators onboard, the vertical is to support influencers and creators in regional areas and build bridges between them and brands, thereby fueling their revenue and growth journeys.
CreatorsClout is onboarding Micro and Macro creators from multiple genres across different parts of India in languages of Kannada, Telugu, Gujarati, Bengali, Tamil, Malayalam, Marathi, Odia, Bhojpuri, Assamese, Punjabi and many more. The Indian influencer marketing market is sized at approximately INR 9 bn, out of which 90% is said to be focused on creators from Tier 1 cities, mainly Mumbai, Bangalore, and Delhi. With the launch of CreatorsClout, SocioClout is set to tap into the untapped market and bridge the gap between vernacular creators and brands, leading to opportunities for creators through more mainstream, large brands.
Bitesh Singh, Founder and CEO, SociClout said, “At CreatorsClout, we are trying to expose vernacular influencers to the ever growing demand of brands trying to capture the Bharat market. We are ready with the 15-50-year-old demography, ensuring maximum regional reach for the brands. SocioClout has been in the segment since 2020 and has worked with over 235+ brands since. Our deep connections and strategic ideation will deeply benefit the creator economy while also enabling brands to diversify their approach from vanilla influencer marketing to a full-suite content creation process.”
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