A seafood home delivery service called Pescafresh has launched an OOH campaign in Mumbai to promote their just-launched tech service called Pescalive. Thirty buses are travelling the city whilst displaying Pescalive features as part of the campaign, which was designed internally. Social media platforms are also online with the campaign.
The company created the campaign with a Pescalive message encouraging the user to open the app daily. Pescalive is broadcasted live every morning from Monday to Saturday at 9:30 a.m. The platform has already been hosting influencer editions, engaging with food bloggers, and hosting live cooking demonstrations by well-known chefs. Customers may find out more about Pescafresh items as well as the best advice for purchasing seafood, cooking tricks, and other information on Pescalive.
The objective is to drive product visibility and communicate brand messaging to the customers. Leveraging the creative elements with a new twist, the campaign will be running for the entire month of July. It will help the brand not only reach out to a new audience but will also strengthen its brand presence.
Pescalive promotes the ‘catch’ to ‘kitchen’ concept, showcasing fresh stock from shore to door. Customers can buy seafood on a first-come, first-serve basis in real-time. Consumers will have the option to embark on a journey from fishing vessels to fresh farms, get to look at the processing centers, and explore live cooking marathons, expert panel talks, and influencer engagements among other activities.
Sangram Sawant, Founder, Pescafresh said, “BEST buses have been an integral part of Mumbai’s identity. What makes BEST bus advertising especially effective and powerful is that you can’t ignore it. The new campaign has allowed us the flexibility to be creative with our messages, ‘what you see is, what you get, with Pescalive.’ It has given us a larger canvas to drive our message more effectively to our target audience on the roads.”
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