Loco, an online gaming platform has announced a broadcast agreement with FIFA to bring the centerpiece of the FIFA esports experience. Loco will localize the streams and broadcast the live streams for the three tournaments, The FIFAe World Cup, FIFAe Club World Cup, and FIFAe Nations Cup, which are set to be aired between 14 and 30 July.
To accelerate awareness in the Indian gaming community and with fans beyond the existing FIFAe community, Loco will be hosting multiple watch parties with the country’s game streamers.
The 3-week long FIFAe Finals that kick-started from 14 July will go on till 17 July with the FIFAe World Cup which focuses on the best individual players from across the globe.
Anirudh Pandita and Ashwin Suresh, Loco Founders said, “eSports has become the most watched category in India, after Indian cricket, and we are really happy to partner with one of the most prestigious organizations in the world, FIFA, to bring together an innovative new category of esports, FIFAe. It is a landmark year because we have the Indian team competing in the FIFAe Nations Cup and we hope they will inspire a generation of new gamers! Loco has broken viewership records with many popular game titles with innovative categories finding a suitable home on the platform, we are confident that we will provide fans an unforgettable experience with FIFAe.”
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