OLX Autos collaborates with Rohit Shetty and Actor Sharman Joshi for their campaign titled, “Shetty Ke Car-Naame”. The campaign conceptualized by Lowe Lintas Delhi seeks to drive awareness about OLX Autos’ ‘Best Price’ proposition for consumers keen to sell their pre-owned cars and consider OLX Autos as the destination for the same.
“Car-Naame” is a wordplay on the word “Kaarnama”. To leverage this campaign further, OLX Autos will also undertake a digital campaign across various social media platforms to reach more consumers. The year-long campaign will see the 4 digital films being released around marquee topical days to capitalize on the key months when consumers are actively looking to sell their cars.
Rohit Shetty, said, “I am delighted to collaborate with Sharman Joshi to partner with OLX Autos for this campaign which brings together my passion for movies and cars. As a director, a mainstay of my movies have been car stunts which audiences love and admire. As an automobile enthusiast, I have always had a passion for automobiles, but often found it challenging when it came to selling off my cars while upgrading to a newer car. I hope audiences will enjoy this collaboration and resonate with the values of a fellow car enthusiast.”
Sharman Joshi, said, “It’s good to be back collaborating again with Rohit on this campaign for OLX Autos. We share a common passion for automobiles and with OLX Autos it was a breeze translating the same onscreen for the short films.”
Siddharth Agrawal, CMO, OLX Autos, said, “Rohit Shetty and cars are synonymous in the Indian pop culture and there is no one better than him to bring this campaign to life. Sharman Joshi’s everyman portrayal across his movies fit the mold of what we were looking for in highlighting a pertinent consumer challenge when it comes to selling pre-owned cars. We are excited to bring to life our campaign with these industry stalwarts as we aim to position ourselves as the preferred brand for consumers looking to sell their cars in their car ownership journey throughout their various life stages.”
Vasudha Misra, Regional Creative Officer, Lowe Lintas said, “It was an exciting campaign to work on from the start. When the team first pitched the idea to me- To bring Rohit Shetty, someone known for his action stunts with cars to promote OLX Autos – I was immediately sold. And like OLX Autos’ great price this has also turned out to be a great surprise.”
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