Percept ICE, Events & Brand Activations Domain Company of Percept, conceptualized and executed the ‘Artisan Awards 2022’ at St. Regis in Mumbai on April 13, 2022. The on-ground event was attended by over 200 selected guests, while the event went hybrid and also reached out to a larger audience via the online webcast route.
The ‘Artisan Awards’ is an initiative spearheaded by the Gem & Jewellery Export Promotion Council of India. With entries coming in from all parts of the world, the Artisan is well on its way to becoming a hallmark for thinking in the jewellery domain. The theme for its fifth year, ‘The Collectors’, encouraged artists to create pieces befitting three women Elizabeth Taylor, Barbara Hutton and Wallis Simpson, who were jewellery connoisseurs and renowned for their distinctive styles.
Percept ICE’s scope of work included designing, conceptualizing, planning, producing the entire awards and on-ground execution of the entire event as also managing an online webcast. The event spanned an evening of Industry veterans networking over Cocktails and the gala Artisan Awards 2022 Ceremony. The event was designed keeping in mind the concept for Artisan Awards 2022 and every aspect of the event showcased that right from the Welcome Reception to the Stage design. The blend of colours and monochrome was brought out via florals and custom-made design elements.
The awards were given away by Chief Guest David Bennett, former Worldwide Chairman, International Jewellery Division, Sotheby’s, along with Colin Shah, Chairman, GJEPC; Vipul Shah, Vice Chairman, GJEPC; Milan Chokshi, Convener, Promotions, Marketing & Business Development, GJEPC and Sriram Natarajan, Managing Director, GIA India. Apart from cash prizes, the winners of the Artisan Awards will be offered internship with top brands in the industry and the winning pieces showcased at international trade shows under the India Gallery organised by GJEPC.
Vidya Alva, EVP and Business Head, Percept ICE said, “It was incredible to receive the mandate to manage the fifth edition of the Artisan Awards felicitating creativity, innovation and design aesthetics from budding jewellery designers from all over the world. Given the global interest and participation in this event, we had to create an environment of design and elegance while focusing on the topic at hand and ensuring the spotlight stayed on the unique pieces created by budding designers and the winning collectables. We are grateful to Gem & Jewellery Export Promotion Council of India for commending us with an opportunity to conceptualize the Awards this year, and we look forward to managing many more innovative events for them going forward.”
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