The International Institute of Sports Management (IISM) has launched a book on sports marketing authored by Vinit Karnik, GroupM South Asia’s Head of Sports, Esports, and Entertainment, as part of a series aimed at educating students about the industry.
India’s first-ever Sports Academic book ‘Business of Sports- The Winning Formula for Success’ @info_iism @NileshMKulkarni @KShriniwasRao @gaurav_laghate @vikramsathaye @BSKoshyari @SportBusiness pic.twitter.com/Vi6EluYg0i
— vinit karnik (@VinitKarnik) June 6, 2022
The first book titled ‘Business of Sports: The Winning Formula for Success’, was launched on June 06 2022, by Bhagat Singh Koshiyari, the Governor of Maharashtra. The book has been published under the banner of Popular Prakashan.
At a glittering function, the book was released by the governor in the presence of Kulkarni, the Founder of IISM and Harsha Bhatkal, Publisher of Popular Prakashan.
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