The all-new Jeep Meridian is a sophisticated and capable 3 row SUV in its segment. The new SUV boasts not only celebrated authentic Jeep DNA but also an engineering prowess backed by decades of automotive savoir faire that seeks to deliver a sophisticated experience. The task at hand was to break the clutter and present the brand-new Jeep Meridian in an authentic setting to the Indian Media. After an elaborate pitch process, AITESS NETWORKS was chosen with their innovative and sophisticated designs and ideas.
AITESS delivered an event providing an end-to-end solution for all requirements of Jeep. From scouting for authentic venues to curating experiences that matched Jeep brand pillars of Freedom, Adventure, Passion & Authenticity. The 5-day upscale event was organized from the 24th to 29th April in Chandigarh saw the top media in attendance apart from Stellantis & Jeep India officials.
The event started off by giving a warm greeting to the guests in authentic Indian style and welcoming them to a professionally chosen white and gold themed venue. Naturally, the venue was deliberately shortlisted from several options so the features of the SUV could be experienced extensively with multiple outdoor settings which highlighted the Jeep Meridian’s abilities.
The Jeep Meridian’s attributes, and brand positioning were showcased in detail on a curved LED screen. The setting of the conference created an amicable environment for QnA with fulfilling discussions. The evening saw an informal get together of guests who were engaged with the minimalistic and premium setups. AITESS ensured a curated FnB experience catering a varied taste and preferences of the attendees.
Rajesh Shah, Client Servicing manager of AITESS Networks said, “For us it was an imposing task at hand to come up with an all-inclusive experience. Days of meticulous planning and covering every touch point ensured our team carried out a perfect event which received appreciation from attendees. At the end we curated and delivered a niche event which not just accentuated the SUV’s features but also gave the media professionals a chance to experience the adventure the vehicle promised”
Anand Iyer, Head Retail Marketing, Jeep India, said, “The Jeep Meridian is a unique blend of adventure and sophistication that is underpinned by advanced architecture, scintillating design, most updated technologies, and several segment-leading features including completely independent front and rear suspension setup with Frequency Selective Damping (FSD) technology along with segment-best acceleration and top speed. Curating a wholesome experience where stakeholders could experience the product and its features in every setting was what AITESS delivered. Overall it was an exceptional experience and I was certain of a fantastic stakeholder satisfaction and positive word of mouth”
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