After the launch of Abu Dhabi Specialists E-learning Programme in May 2020, The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is marking its first anniversary by introducing new modules and markets for the training scheme.
The programme, which was launched as a part of DCT Abu Dhabi’s response to the Covid19 crisis, saw several physical promotional offers, workshops and training courses shifted onto virtual platforms. It was designed to educate travel industry professionals, including front-liners, product managers, tour operators, travel agencies and home-based agents, about ways to promote Abu Dhabi effectively.
Ali Hassan Al Shaiba, Executive Director of Marketing and Tourism, DCT Abu Dhabi, said, “We are really heartened by the strong support from the global travel trade for this programme and, as such, we will be launching additional learning modules and expanding into new markets in Switzerland and Israel.”
“Despite the last year being an extremely challenging period for the tourism sector, through this innovative programme we have still been able to connect with travel professionals around the world and help them understand why Abu Dhabi is such an extraordinary destination. As we open up to travellers from across the world once again, we are confident the programme has increased awareness of Abu Dhabi’s amazing offerings, which in turn will lead to increased sales activity and lengths of stay for visitors,” Shaiba added.
Launched in May 2020, the e-learning programme is available in 17 markets including USA, Canada, UK, Ireland, France, Italy, Germany, Russia & CIS, China, India, Australia, New Zealand, Saudi Arabia, Kuwait, Oman, Bahrain and Qatar and in seven different languages – Arabic, English, German, French, Italian, Russian and Mandarin. So far, 13,670 applicants have registered for the course and more than 7,000 have graduated as ‘Abu Dhabi Specialists’.
The new modules will be rolled out in different markets and languages, and the ‘Abu Dhabi Specialists’ will be accorded an ‘Advanced’ certification upon completion.
Know more about the Abu Dhabi Specialists Programme here.
