Social network ShareChat and its short video app Moj have roped in badminton player PV Sindhu, wrestler Bajrang Punia, archers Deepika Kumari and Atanu Das, and swimmer Sajan Prakash to showcase content from their preparations ahead of the Tokyo Olympic Games 2021.
The 280 million monthly active user community across both platforms will get to preview exclusive content from these athletes, including practice and fitness sessions, tips around match preparedness and challenge-based videos.
PV Sindhu said, “Badminton has always been the top priority in my life. And when you get the opportunity to represent your country, it’s a huge responsibility to live up to the nation’s expectations. While preparing for the biggest international sports event, I will keep India tuned in with my training and practice sessions exclusively on ShareChat and Moj.”
Shashank Shekhar, Director, Content Strategy and Operations, ShareChat and Moj, said, “We are very excited and rooting hard for India’s leading athletes who are elevating India’s stature in international circuits. We believe this association will bring our community closer to these sports with more engagement and enthusiasm for athletic events. With growing interest in fitness and sports-related content on our platforms, these top athletes will inspire a new generation of sports enthusiasts amongst the youth.”
